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Advertisers can now better optimize your video ad campaigns. Amazon has introduced video view metrics that make it easy to understand how shoppers engage and interact with your video ads. Using these campaigns can help you get a holistic view of the video ad campaign performance. Along with generic metrics like impressions, clicks, CTR, CPC,...
It’s the season of trick and treats but for Amazon sellers, it’s the busiest time of year of the year. Amidst the hustle and bustle of Q4, it’s easy for sellers to miss out on the important updates Amazon makes to is advertising console, Seller Central dashboard, policies and guidelines and more. Continue reading our...
Keeping a track of hundreds and thousands of metrics in your seller central account can be overwhelming. Our blog post will tell you which metrics you should be focusing on and how you can stay on top of them. #1: Buy box eligibility When more than one seller is selling the same product, only one...