Amazon just introduced a brand name generator inside Seller Central. You’ll find it under Brand → Build Your Brand → Create a Brand Name.
The idea? Enter details like your product category, audience, and a short description, and Amazon will suggest a brand name.
You enter a few details:
What your brand sells
Your product category
Your target audience
Hit generate, and Amazon throws out a suggested brand name.
Where it falls short
While this tool is a fun brainstorming exercise, it misses the real pain points of brand-building:
Trademarks – The name sounds great, but is it legally available? The tool doesn’t check.
Domain availability – Can you even get the website URL? No way to know.
Branding strategy – A good name isn’t just catchy—it needs to align with a broader vision, and this tool won’t help with that.
Should sellers take it seriously?
For new sellers, this could be a fun way to get inspiration. But for serious brand builders, choosing a name is about much more than just stringing words together. Without trademark and domain checks, this tool is more of an idea generator than a real solution.
If Amazon truly wants to help sellers build brands, integrating trademark, domain, and social handle availability checks would take this from a fun experiment to a useful tool.
In the meantime, if you're planning to build a strong brand presence on Amazon, an experienced Amazon selling specialist can help you pick a name that’s not only creative but also legally available and strategically sound.
Would you use this tool, or is it just another Amazon feature that looks good on paper? Let’s hear your thoughts!
