Amazon is extending its A-to-z Guarantee in the unlikely event a defective product causes property damage or personal injury. The A-to-z Guarantee was launched more than 20 years ago to provide customers with a hassle-free post-purchase experience. Taking it up a notch, Amazon will directly pay shoppers for claims under $1,000 at no cost to sellers. The retail giant may also step in to pay claims for higher amounts if the seller is unresponsive or rejects a claim which Amazon believes is valid. By streamlining the process, Amazon aims to save time, money, and effort for both customers and sellers.
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