Amazon A+ Content update: A revamped version of Brand Story coming soon – July 20, 2021

Posted by Jimi Patel | July 22, 2021

Expect to see a revamped version of the A+ content Brand Story experience very soon. Amazon has stated that the new Brand Story experience will help sellers educate customers about the brand’s history. If you would like to replace your existing Brand Story content using the new module experience, simply navigate to the A+ Content Manager in Seller Central and select ‘Brand Story’ on the A+ content selection page.

New features include:
• Carousel display with full-screen background on desktop and mobile devices
• Image and text cards
• Links to other products and the brand store
• Appears in the From the Brand section of the Amazon detail page

If you are using a previous version of the Brand Story experience, any existing legacy brand story you may have published will remain published in the ‘From the brand’ section of your product’s detail pages; however, you will not be able to make updates to it.

To make the most of this new update, hire our professional Amazon Enhanced Brand Content Design services.