Amazon Attribution will move to the Advertising console – September 01, 2021

Posted by Jimi Patel | September 2, 2021

The Amazon Attribution dashboard will be moved to the Advertising console alongside other self-service advertising products, including Amazon Sponsored Ads, Sponsored Products, Sponsored Brands, Sponsored Display, and Stores. Advertisers can also use the in-console reporting dashboard to better measure and optimize their campaigns. It is important to note that the new launch would only support click-based conversion measurement for campaigns that direct to on-Amazon landing pages.

Sellers will not be impacted by this change but the vendors would not be able to offer:
• View-based conversion measurement or Amazon audience insights reporting.
• Measurement for campaigns that do not link to an on-Amazon landing page.

Related post: What is Amazon Attribution & how to get started? (2021 updates)