Amazon expands Responsive eCommerce Creative (REC) features – October 21, 2021

Posted by Jimi Patel | October 30, 2021

Responsive eCommerce Creative (REC) will now support custom images and product titles. Advertisers can edit the product title in the ad copy and add custom images to their ads. The feature is available to advertisers worldwide. Up until now, REC used to provide default auto-generated images and ad product titles pulled directly from the product detail page. But with these updates, advertisers can make changes to their message and ad looks as per their branding and campaign goal.

Where is the feature available?
North America: United States, Canada, Mexico
South America: Brazil
Europe: Germany, Spain, France, Italy, Netherland, United Kingdom
Middle East: Saudi Arabia, United Arab Emirates
Asia Pacific: Australia, India, Japan

Where do I access it?
Amazon DSP

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