Launched in April 2021, the Manage Your Customer Engagement tool allows sellers to send emails to the shoppers who opt to follow their brands. The follow+ button is featured in areas such as Amazon Storefront & Amazon Live.
Recently Amazon launched new themed templates that can be used to announce discount offers for Christmas, New Year and other occasions. Now brands can send new product launch emails, a product spotlight email, or a holiday-themed email.
Their official announcement read:
You can now create themed email campaigns within the Customer Engagement tool. Multiple holiday banners are available, with new templates being launched monthly. With these themed templates, you can suggest gifts for upcoming holidays, New Year resolutions, travel adventures, game day, and other occasions.
The success of your email campaigns depend on your creatives, so make sure to hire a professional Amazon photo editing service.