After months of anticipation, Amazon has announced its first-ever Prime Early Access Sale, a “new holiday shopping event for members.” The two-day event kicks off on 11th October and will be open for Prime members in 15 countries: Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the U.K., and the U.S.
The sale gives brands an opportunity to maximize revenue ahead of BFCM weekend and holidays. Amazon sellers will have to work fast if they want to capitalize on the event. To participate in the Prime Early Access Sale, submit a Prime Exclusive Discount or Coupon before October 11, 2022.
Here are a few tips from our Amazon marketing specialists that’ll help you prep your Amazon store for the potential uptick in traffic.