The Customer Reviews section of the Brand Dashboard enables you to sort, filter, read, and respond to incoming product reviews for your products. These reviews can help you understand common customer concerns, and you can also report reviews that do not conform to Amazon’s customer review policies. The dashboard enables you to keep track of which reviews have been examined and/or addressed.
The Brand Dashboard is available in the U.S. for selling partners who have registered their brand in Brand Registry and own a brand, or who serve as an agent, representative, or manufacturer of a brand. If you’re not eligible for the Brand Dashboard today, visit the page to see instructions on how you can apply for access to this new tool.
Reference: Customer Review on Brand Dashboard(Login required)