Dynamic Segments launched for Sponsored Display Product Targeting – October 04, 2021

Posted by Jimi Patel | October 5, 2021

Amazon has launched dynamic segments such as Similar to Advertised Products for Sponsored Display product targeting campaigns. These segments leverage machine learning to reach relevant audiences on popular detail pages of other similar and complimentary products. Advertisers can ensure their products reach relevant audiences who are most likely to click on their advertised products. Use these segments to improve product consideration.

Where is the feature available?
North America: United States, Canada
Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
Middle East: United Arab Emirates
Asia Pacific: Australia, Japan, India

Sponsored Display ads are the most neglected yet essential ad type in your PPC campaign. If you are not yet using SD ads, take help from our Amazon advertising experts.