Launch of Brand Referral Bonus program – July 16, 2021

Posted by Jimi Patel | July 22, 2021

Here’s an opportunity for brand registered sellers to make some extra money through Amazon. On July 15, Amazon announced the launch of a new Brand Referral Bonus Program. Available exclusively to brand registered sellers, this program incentivizes sellers who accelerate their sales by bringing in off-Amazon traffic. In short, you now have one more reason to up your external traffic.

As a member of the Brand Referral Bonus program, you can earn a bonus averaging 10% of product sales driven by your non-Amazon marketing efforts. The bonus amount depends on the category for each product. Before you begin your off Amazon marketing efforts, make sure to register for the program and then Amazon Attribution.

How do I get started?
1. Register for the Brand Referral Bonus program.
2. Enroll in Amazon Attribution if you are not already.
3. Create tags for your promoted products using Amazon Attribution. All traffic must have an Amazon Attribution tag to qualify for the bonus.
4. Launch your advertising effort.

Need help ramping up your external traffic efforts? Read our blog post or schedule a meeting with our Amazon consultants to know more.