Measure brand awareness with top-of-search impression share – October 03, 2021

Posted by Jimi Patel | October 5, 2021

The top-of-search impression share (top of search IS) metric helps you measure the effectiveness of your campaign at driving brand awareness. This metric is available for Sponsored Brands and Sponsored Products campaigns. Advertisers can adjust bids by placement to help improve the chance of serving impressions at the top-of-search.

Where is the feature available?
North America: United States, Canada, Mexico
South America: Brazil
Europe: Germany, Spain, France, Italy, United Kingdom
Middle East: Saudi Arabia, United Arab Emirates
Asia Pacific: Australia, India, Japan, Singapore

Know how you can leverage this new feature in your Sponsored Ad campaigns. Schedule a call with our Amazon PPC expert today.