Measure brand marketing impact with Amazon Brand Lift – October 26, 2021

Posted by Jimi Patel | October 30, 2021

Amazon Brand Lift helps advertisers identify how their Amazon Ads campaigns are driving marketing objectives such as awareness, purchase intent, and ad recall. It is powered by the Amazon Shopper Panel, an invitation-only, opt-in program where participants can earn monthly rewards by choosing to share receipts from purchases made outside of Amazon.com. Amazon Brand Lift studies are available within the Amazon DSP console via self-service.

Where is the feature available?
North America: United States

Where do I access it?
Amazon DSP
Amazon Ads API