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Optimize your PPC campaigns with localized keywords – January 15, 2022

Posted by Jimi Patel | January 18, 2022

The new keyword localization feature translates the keywords you add to best-matching keywords in the Amazon site’s default language. This feature makes launching ad campaigns in multiple marketplaces a whole lot easier. For example, an English speaking seller can run campaigns in French, Italy or German marketplaces using trusted English keywords.

The localization feature is available to all advertisers who are adding keywords in a list or via an uploaded file, as long as they have selected a supported secondary language.

Eligibility:
Sponsored Products and Sponsored Brands campaigns

Where is the feature available?
North America: United States, Canada, Mexico
South America: Brazil
Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
Middle East: Saudi Arabia, United Arab Emirates
Asia Pacific: Australia, India, Japan, Singapore

Although this feature makes it easier for the seller to promote their products to other marketplaces, it is advisable to conduct thorough keyword research and find relevant localized keywords for your ad campaigns and product copy. Hiring our Amazon listing translation service is one of the best ways to get your product listing and ad campaigns localized.