Amazon launches ‘Project Zero’ initiative to let brands remove counterfeit listings of their products
Amazon has announced a few new steps to combat fake and counterfeit listings. The e-commerce giant on Thursday debuted ‘Project Zero,’ an initiative aimed at eliminating the spread of counterfeit items on Amazon.
As part of Project Zero, brands will be able to remove counterfeit listings from the site without Amazon’s help.
– Select brands now have the ability to take down suspected counterfeit listings
– Amazon is also using AI to flag listings and serial numbers to authenticate items
– ‘Project Zero’ is free to join but the serialization service costs a small fee per unit
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