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Sponsored Display audiences expands with purchases remarketing and custom lookback windows – October 17, 2021

Posted by Jimi Patel | October 30, 2021

Amazon has expanded Sponsored Display’s custom-built audiences with “purchases remarketing” with an aim to drive repeat purchases and cultivate brand loyalty. The purchase remarketing strategy is designed to help reach audiences on historical purchase behaviors. Advertisers can now remarket to customers who have previously purchased their products, related products, as well as products from specific retail categories. The campaigns can be tailored based on the product insights, such as price and star rating.

Along with this, customizable “lookback windows” has been added for views and purchases remarketing audiences. Advertisers can specify a time period- up to 30 days, to include those who visited a detail page or made a purchase.

With these updates, advertisers and Amazon PPC experts can drive brand and product loyalty using Sponsored Display. They can remarket to existing purchasers and encourage repeat purchases. This also helps drive product consideration by cross-sell to shoppers who recently bought similar and related products.

Where is the feature available?
North America: United States, Canada, Mexico
South America: Brazil
Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
Middle East: United Arab Emirates
Asia Pacific: Australia, India, Japan