Eliminate guesswork when selecting a bid. Amazon provides machine learning powered bid recommendations for your Sponsored Display ad campaigns. These recommendations are calculated by analyzing a group of winning bids for recent, similar ads within your category. The bid suggestions are updated daily, based on the increase or decrease in competing bids and ads in each auction. If you are unsure on what bid to apply to a keyword, use Amazon’s suggested bids because you’re more likely to deliver impression in the detail pages.
Where is the feature available?
North America: United States, Canada
Europe: Germany, Spain, France, Italy, United Kingdom
Middle East: United Arab Emirates
Asia Pacific: Japan
Adjusting bids is an everyday task. If you find yourself too busy to make these little yet essential tweaks in your PPC campaigns, take help from our Amazon PPC optimization experts.