It’s been announced that Transparency is now available in Australia and Japan Also!
Transparency can help you proactively ensure that your customers are receiving genuine products. Its check item level authenticity of the brand products.
By enrolling into Transparency, you will get a unique code for your brand product which you will need to apply on the products. So that the Transparency system can check those codes and ship only products with applied code ensuring the customer will receive authentic products.
Previously it was available in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
For more details, visit the Transparency page: https://brandservices.amazon.com/transparency
Other than Transparency, you can protect your brand by enrolling into Amazon Brand Registry, which comes with other benefits such as Amazon A+ Content, Amazon Storefront Design, Sponsored Brands Ads, Sponsored Display Ads, Amazon Posts and many more.