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Virtual product bundles – June 22, 2020

Posted by Jimi Patel | March 22, 2021

Now, we can create a Virtual Product Bundles which don’t require to send a physical bundled product.

The virtual product bundles tool for FBA lets brand owners create ‘virtual’ bundles made up of two to five complementary ASINs which are purchased together from a single detail page.

Eligibility Criteria:

To be eligible to be added to a virtual bundle:

  • ASINs need to belong to a brand that you own and that is registered in Brand Registry.
  • ASINs need to have active FBA inventory in the ‘New’ condition.
  • The following cannot be included in virual bundles: gift cards, electronically delivered products (like digital music, video, and books), and renewed/used ASINs.
  • Product bundles can be created only in the US Amazon store.

Reference: https://sellercentral.amazon.com/gp/help/G87HAE6PMKKM23Z7(Login required)

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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