400% INCREASE WITH 50% DECREASE IN ACOS IN JUST ONE MONTH

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400% INCREASE WITH 50% DECREASE IN ACOS IN JUST ONE MONTH

Account stats before outsourcing to eStore Factory:
  • Total Sales: $3,357
  • Total Ordered Items: 24
  • PPC Sales: $1,808.89
  • PPC ACoS: 33.9%
Account stats after outsourcing to eStore Factory:
  • Total Sales: $14,228
  • Total Ordered Items: 94
  • PPC Sales: $8,903
  • PPC ACoS: 19.77%
Here’s everything we did to get the results:
  • An initial campaign overhaul to clean up wasted spend and identify opportunities for improving targeting
  • Creating of highly targeted campaigns for high selling products
  • Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates.
  • Running a promotional giveaway to increase customer awareness
  • Changing the product’s category from a highly competitive one to a smaller one. This got us the Best Seller badge for many products
  • Off-Amazon promotional activities to drive external traffic