Account stats before outsourcing to eStore Factory:
- Total Sales: $1,788
- Total Ordered Items: 181
- PPC Sales: $207.69
- PPC ACOS: 103.8%
Account stats after outsourcing to eStore Factory:
- Total Sales: $3,897.41
- Total Ordered Items: 415
- PPC Sales: $1,976.13
- PPC ACOS: 13.35%
Here’s everything we did to get the results:
- Keyword Research, Content Optimization, and Image Optimization for all the active products
- Created new Auto and Manual targeting PPC campaigns to improve sales
- Added profitable keywords from customer search term reports
- Constant alteration of campaigns on a daily basis to avoid surprises in the form of increased ACOS or lower sales
- Addition of negative keywords to reduce spend