Double the orders received with a 30% decrease in ACOS

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Double the orders received with a 30% decrease in ACOS

Account stats before outsourcing to eStore Factory:
  • Total Sales: $11,107
  • Total Ordered Items: 267
  • PPC Sales: $1,428
  • PPC ACOS: 69.89%
Account stats after outsourcing to eStore Factory:
  • Total Sales: $16,682
  • Total Ordered Items: 422
  • PPC Sales: $2,649
  • PPC ACOS: 37.62%
Here’s everything we did to get the results:
  • Creating of Sponsored Brand campaign to improve brand recall
  • Continuous analysis of search term report and negative keyword harvesting to reduce ad spend
  • Day to day bid adjustment and replenishing campaigns with new keywords
  • Creation of product and category specific campaigns to capitalize on high selling products
  • Eliminating any keyword that does not convert and constantly searching for terms customers use. This is the secret to the 50% decrease in ACOS