The global social media giant Facebook (FB) had an overwhelming success in Q4 2016 as the firm’s earning crossed $8 billion marks. From 1.79 billion users to 1.86 billion monthly users, the company has made around 4.67% growth in the last quarter itself.
For multi channel ecommerce support, the Facebook has emerged out the most viable mode for promotions. The sudden spurt in the Facebook ads revenue in the Q4 2016 tells the same story. The last year alone, Facebook did a business of around 28-billion USD.
No matter, whether a firm sells cosmetic or apparel on its e-commerce store, the best way to reach out to maximum customers is by optimum utilization of the Facebook ads on the company’s official FB profile page.
Randomly, an FB ad can generate at least 2000 impressions in a boosted post. Another advantage of the Facebook ad is its adaptability, which allows the users to see any Facebook ads on multiple devices starting from traditional desktops to ultra-sophisticated smartphones, iPads, and tablets.
Top 5 Tips to Effectively Use Facebook Ads
Analyze Your Target Audience: Before promoting your e-commerce products via Facebook ads, the first thing that an entrepreneur should look into is the target audience. Usually, people devote a greater attention to advertisements that are relevant and according to their interests. So, before advertising your products, you should know your target audience well.
Take Each Follow Up Seriously: One of the greatest advantages of FB ad is its massive user-base. Around 70% of the FB users are the loyal ones. So, an advertiser could safely assume that Facebook is the best spot to promote his ecommerce services or other products. Usually, interested and relevant people instantly click and sign in to the FB ads that are capable of meeting their needs.
Hassle-free and Simplified Purchase: Facebook also allows an easy purchase of products and goods directly from an e-commerce portal page via FB. The latest statistics have confirmed that Facebook’s annual increment in its user base rose to 44% growth in the US, Canada, and Europe alone. With a steep rise in its customer-base across Asia, users are likely to increase more in the coming days. So, advertising a product on Facebook gives a global appeal to the product.
Instant Online Demonstration of Product: The biggest benefit of Facebook ads is its ability to show the company’s products instantly to a large number of customers on the site itself without letting them go to on any other web page.
So, an e-commerce portal owner needs to plan his advertising campaigns well and manage each lead carefully. Facebook gives customers an option to purchase a product directly by pressing a single button. Better, the e-commerce SEO of your products, best will be its attention-grabbing capacity.
Direct Face to Face Interaction: Good news for all the Fb advertisers and users. According to the Facebook owner, Mark Zukerberg, the company is now looking into offering shorter and smarter advertising content to the users. Even in a few words, an advertiser can now effectively put his advertisement on Facebook.
In the near future, around 400-million FB advertisers are likely to able to initiate the in person interaction with customers via messenger and audio/video calling. For the last 13 years, Facebook has spearheaded the ecommerce development services of many e-commerce portals.
Several enterprises have made a fortune out of the Facebook ads. The propensity and impact of a single Facebook ad are a lot more than any normal advertisement or promotional campaigns.