100K Sales Increase in 1 Month

Account stats before outsourcing to eStore Factory:

• Total Sales: $97,263

• Total Ordered Items: 1470

• PPC Sales: $13,500.00

• PPC ACOS: 11.46%

Account stats after outsourcing to eStore Factory:

• Total Sales: $205,802.00

• Total Ordered Items: 2665

• PPC Sales: $39,140.00

• PPC ACOS: 7.35%

Here’s everything we did to get the results:

• Created Automated campaigns to maintain the ACOS and checked them daily to avoid any last-minute surprises

• Worked on listing Buybox, and it in turn helped to achieve sustainable growth. It increased the organic discovery, and with a better PPC campaign as well

• As AMZ does not allow to creation of variations for Beauty and personal care products, we carried out product grouping, which resulted in bifurcating them as per their use or treatment

• Added negative keywords to reduce the spend

• Micro-level bid adjustment to keep a check on ACOS