Category: Electronics
Brand Overview
WBB LLC, a brand known for its high-quality products, already enjoyed daily sales in the thousands. However, on Prime Day, they experienced an impressive 5x increase in sales, demonstrating the brand’s strong market presence and appeal. This surge in sales highlights the effectiveness of their strategic planning and execution.
Challenge
The primary challenge for WBB LLC was the client’s preference to focus primarily on organic growth rather than relying heavily on PPC advertising. This approach required meticulous planning and a deep understanding of the market, as achieving significant traffic and sales organically on a competitive day like Prime Day is particularly challenging. The goal was to maximize visibility and conversions through organic strategies alone.
Approach
- We have implemented strategic strike-through pricing and discounts tailored to each product and category to attract attention and drive traffic to listings.
- We are focused on creating high-quality, engaging product descriptions and images to enhance visibility and appeal.
- Designed promotions aligned with each product category to maximize relevance and appeal to potential customers.
- Actively monitored traffic and sales data during Prime Day to make timely adjustments and capitalize on emerging opportunities.
Achievement
- Sales on Prime Day soared to £75,000, demonstrating a 5x increase in revenue compared to their average daily sales, all achieved without the use of PPC advertising.
- The entire sales achievement was driven by organic traffic, highlighting the effectiveness of the strategic pricing and listing optimizations.