Account stats before outsourcing to eStore Factory:
- Total Sales: $62,714
- Total Ordered Items: 229
- PPC Sales: $11,790.85
- PPC ACoS: 20.40%
Account stats after outsourcing to eStore Factory:
- Total Sales: $66,314
- Total Ordered Items: 186
- PPC Sales: $23,588
- PPC ACoS: 8.84%
Here’s everything we did to get the results:
- Regularly monitoring the performance of all the campaigns in order to avoid surprises in the form of increased ACOS
- Targeted campaigns made with reverse ASIN keyword research of our competitors
- Creation of automatic campaigns to collect crucial data like search terms and negative keywords
- Replenishing the backend search term fields in the product to improve organic visibility
- Creation of PAT campaigns to target the specific product for generating sales