Account stats before outsourcing to eStore Factory:
- Total Sales: $44,631.80
- Total Ordered Items: 3,582
- PPC Sales: $21,231.93
- PPC ACOS: 19.66%
Account stats after outsourcing to eStore Factory:
- Total Sales: $61,165.17
- Total Ordered Items: 4,943
- PPC Sales: $29,132.95
- PPC ACOS: 17.34%
Here’s everything we did to get the results:
- Thorough analysis of the search term report and targeting negative keywords to decrease spend
- Targeting competitor’s product with Sponsored Display ads to lure customers off their product detail pages
- We have started Auto PPC campaigns to achieve early sales and also use keywords from the customer search terms reports and add profitable and negative keywords.
- We also have started Manual Targeting PPC campaigns by doing keyword research to boost our PPC sales
- We have added negative keywords from customer search terms reports to reduce spend and lower the ACoS