Case study

20K Sales Increase in a Month!

Posted by Jimi Patel | April 19, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $44,631.80
  • Total Ordered Items: 3,582
  • PPC Sales: $21,231.93
  • PPC ACOS: 19.66%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $61,165.17
  • Total Ordered Items: 4,943
  • PPC Sales: $29,132.95
  • PPC ACOS: 17.34%

Here’s everything we did to get the results:

  • Thorough analysis of the search term report and targeting negative keywords to decrease spend
  • Targeting competitor’s product with Sponsored Display ads to lure customers off their product detail pages
  • We have started Auto PPC campaigns to achieve early sales and also use keywords from the customer search terms reports and add profitable and negative keywords.
  • We also have started Manual Targeting PPC campaigns by doing keyword research to boost our PPC sales
  • We have added negative keywords from customer search terms reports to reduce spend and lower the ACoS