Case study

2X Sales Along with 30K in a Competitive Category

Posted by Jimi Patel | April 19, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $72,946.41
  • Total Ordered Items: 2871
  • PPC Sales: $33,991.66
  • PPC ACOS: 24.8%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $107,302.74
  • Total Ordered Items: 4251
  • PPC Sales: $46,751.57
  • PPC ACOS: 20.63%

Here’s everything we did to get the results:

  • Created some new PPC campaigns & merged the ones that were generating low sales in order to decrease the overall spend
  • Backend search terms of all the listings were changed in order to get more visibility of our products & increase the organic ranking
  • Creating of highly targeted campaigns for high selling products
  • Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates.
  • Running a promotional giveaway to increase customer awareness