Case study

30K Sales Increase in a Month with Out of the Box Strategies

Posted by Jimi Patel | April 19, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $53,787.78
  • Total Ordered Items: 3,732
  • PPC Sales: $27,915.27
  • PPC ACOS: 28.72%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $85,479.94
  • Total Ordered Items: 5,532
  • PPC Sales: $41,773.68
  • PPC ACOS: 26.03%

Here’s everything we did to get the results:

  • Changing the SEO content & back-end search terms helped listings to rank organically top of the page day by day
  • We had implemented aggressive PPC to achieve the given target by using different strategies
  • Added profitable KWs from search term reports to the existing campaigns
  • Focused more on low-selling items and created separate PPC campaigns for them as well
  • Boosted sales rank and total sales for the excess inventory listings by creating campaigns
  • Created coupons and activated sale price for low selling and excess inventory listings