Case study

3X the Sales with Proven Tactics

Posted by Jimi Patel | March 31, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $2,810
  • Total Ordered Items: 10
  • PPC Sales: $2,810
  • PPC ACOS: 14.71%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $3,758
  • Total Ordered Items: 13
  • PPC Sales: $9,909
  • PPC ACOS: 13.80%

Here’s everything we did to get the results:

  • We have added the highest search volume keywords in the Manual Campaign
  • We have targeted root keywords of our products in the Broad group to increase the visibility of newly launched products with low spending
  • Adjusted the bid of keywords after 3-4 days if not getting any impression or clicks 
  • We have regularly optimized the campaign and made changes accordingly
  • We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending
  • We have targeted our product Category to increase our product visibility and generate sales with low spending