Case study

400% INCREASE IN SALES DURING THE TOUGHEST MONTHS OF COVID-19

Posted by Jimi Patel | July 16, 2020
Amazon case study for sellers. Amazon SEO and PPC consultants to increase Amazon sales

Amazon case study for sellers. Amazon SEO and PPC consultants to increase Amazon sales

 

Noman, the owner of a beauty brand selling skin and hair care products) came to us for creating Enhanced Brand Content of one of his products and seeing the professional results delivered, he decided to hire us for PPC and account management services. During the worst days of the COVID-19 crisis when 90% of the Amazon sellers (except those selling toilet paper and sanitizers) were struggling to break even, Noman saw a whopping 400% increase in sales.

 

Challenge

 

Getting heard and noticed in the highly competitive beauty category. This is something every seller finds difficulty in but along with the barrier of cut-throat competition, we had some unforeseen circumstances to deal with which is COVID-19 pandemic. 

 

Actions

 

  • Listing optimization of all the products in the catalog for improving organic sales and ranking
  • Thorough competitor research to identify where our listing lags in conversion
  • Overhaul of the existing campaigns to clean wasted spend and spot new opportunities for better targeting
  • Creating of new campaigns focused on high selling, low selling, and individual ASINs
  • Daily monitoring and micro-level campaign management
  • Proactive inventory management to overcome the fulfillment gaps during COVID19

 

Results

 

  • Our biggest achievement was seeing a record break jump in sales when most of the sellers struggled to maintain their usual sales number.
  • The strategic efforts and advanced advertising tactics brought about a stupendous increase in PPC sales from $32021 to $91288.
  • Most of the times, when PPC sales increase, the ACOS also increases but despite the increase in ad revenue, we were able to maintain and decrease the ACOS from 46.10% to 27.73%
  • Our focus wasn’t just confined to PPC sales but also organic sales. Using the right keywords brought a sharp increase in organic sales from $45405 to $215512.

 

Previous Sales Data: 

 

            Month      No of Orders       Total Sales ($)       PPC Spend ($)       PPC Sales ($)      PPC ACoS (%)
    December 2019 to Feb 2020             6899     $ 77426.67      $14678.61      $32021.1      46.10%


Current Sales Data:

 

                       Month      No of Orders      Total Sales ($)      PPC Spend ($)      PPC Sales ($)      PPC ACoS (%)
    March 2020 to May 2020            8,706      $306,800.77      $27442.04
     $91288.86      27.73%

 

Before:

 

Amazon seller case study. Amazon experts for account management and PPC

After:

 

Real amazon case study for amazon sellers. PPC consultants who can help you increase sales and proditability in PPC campaigns

 

Now It’s Your Turn To Get Great Results

 

The company still sees incredible results due to its strong Amazon ad campaign strategy. Partnering with expert PPC consultants at eStore Factory cannot only free you from the hassle of managing the ad campaigns, but our dedicated team support and well-thought techniques have brought great results for not just Noman but several other Amazon sellers. Contact Us now; you can be one of them too!