Case study

400% increase with 50% decrease in ACOS in just one month

Posted by Jimi Patel | February 24, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $3,357
  • Total Ordered Items: 24
  • PPC Sales: $1,808.89
  • PPC ACoS: 33.9%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $14,228
  • Total Ordered Items: 94
  • PPC Sales: $8,903
  • PPC ACoS: 19.77%

Here’s everything we did to get the results:

  • An initial campaign overhaul to clean up wasted spend and identify opportunities for improving targeting
  • Creating of highly targeted campaigns for high selling products
  • Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates.
  • Running a promotional giveaway to increase customer awareness
  • Changing the product’s category from a highly competitive one to a smaller one. This got us the Best Seller badge for many products
  • Off-Amazon promotional activities to drive external traffic