Case study

£65K Sales Increase in a Month!

Posted by Jimi Patel | November 16, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: £22,353
  • Total Ordered Items: 128
  • PPC Sales: 
  • PPC ACOS: 

Account stats after outsourcing to eStore Factory:

  • Total Sales: £87,760
  • Total Ordered Items: 533
  • PPC Sales: £50,314
  • PPC ACOS: 15.23%

Here’s everything we did to get the results:

  • We had implemented aggressive PPC to boost the sales as for March month we do not have the BuyBox due to account health issues.
  • Added profitable KWs from search term reports to the existing campaigns. We had also created a new campaign using STR.
  • We had created PAT campaigns to get more visibility by targeting top competitors which helps us to generate more sales.
  • We had created ad groups by targeting the root category of the listings.
  • From the competitors’ research, we had created coupons and activated sale price by comparing the list price of competitors.