Case study

Almost triple the orders received with an 80% decrease in ACOS

Posted by Jimi Patel | March 31, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $1,788
  • Total Ordered Items: 181
  • PPC Sales: $207.69
  • PPC ACOS: 103.8%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $3,897.41
  • Total Ordered Items: 415
  • PPC Sales: $1,976.13
  • PPC ACOS: 13.35%

Here’s everything we did to get the results:

  • Keyword Research, Content Optimization, and Image Optimization for all the active products
  • Created new Auto and Manual targeting PPC campaigns to improve sales
  • Added profitable keywords from customer search term reports
  • Constant alteration of campaigns on a daily basis to avoid surprises in the form of increased ACOS or lower sales
  • Addition of negative keywords to reduce spend