Case study

Astonishing 100K Increase in Sales with Less Than 5% ACoS

Posted by Jimi Patel | April 19, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $205,802.00
  • Total Ordered Items: 2665
  • PPC Sales: $39,140.00
  • PPC ACOS: 7.35%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $373,260.00
  • Total Ordered Items: 4654
  • PPC Sales: $111,074.00
  • PPC ACOS: 3.86%

Here’s everything we did to get the results:

  • To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords on a weekly basis
  • We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking on each
  • Creation of automatic campaigns to collect crucial data like search terms and negative keywords
  • Replenishing the backend search term fields in the product to improve organic visibility
  • Creation of PAT campaigns to target the specific product for generating sales