Case study

Noticeable changes in Sales, ACoS with margin of $10K!

Posted by Jimi Patel | November 16, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $28,697
  • Total Ordered Items: 33
  • PPC Sales: $18,119
  • PPC ACoS: 10.46%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $37,337
  • Total Ordered Items: 43
  • PPC Sales: $26,270
  • PPC ACoS: 7.93%

Here’s everything we did to get the results:

  • We have added the highest search volume keywords in the Manual Campaign.
  • We have targeted root keywords with Sponsored Brand campaign in the Broad group to increase the visibility, organic ranking & promoting our new brand on Amazon.
  • We have regularly optimized the campaign and made changes accordingly.
  • We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending.
  • We have targeted our product Category & competitor’s product to increase our product visibility and generate sales with low spending.