Account stats before outsourcing to eStore Factory:
- Total Sales: $317,960.90
- Total Ordered Items: 7,047
- PPC Sales: $12,551.51
- PPC ACOS: 15.06%
Account stats after outsourcing to eStore Factory:
- Total Sales: $410,362.93
- Total Ordered Items: 8,685
- PPC Sales: $18,088.44
- PPC ACOS: 13.3%
Here’s everything we did to get the results:
- Creating of Sponsored Brand campaign to improve brand recall
- Continuous analysis of search term report and negative keyword harvesting to reduce ad spend
- Day to day bid adjustment and replenishing campaigns with new keywords
- Thorough analysis of the search term report and targeting negative keywords to decrease spend
- Targeting competitor’s product with Sponsored Display ads to lure customers off their product detail pages