Account stats before outsourcing to eStore Factory:
- Total Sales: €2,490
- Total Ordered Items: 21
- PPC Sales: €1,210
- PPC ACOS: 3.43%
Account stats after outsourcing to eStore Factory:
- Total Sales: €65,325
- Total Ordered Items: 555
- PPC Sales: €24,535
- PPC ACOS: 13.3%
Here’s everything we did to get the results:
- We worked on Optimising the listing which includes Content Optimization, translated content.
- Kept on changing the Bidding Strategy every other day to cut out the unnecessary spend.
- Updated High Dimension Images and worked on A+ Content as well.
- Targeting competitor’s product with Sponsored Display ads to lure customers off their product detail pages
- We have started Auto PPC campaigns to achieve early sales and also use keywords from the customer search terms reports and add profitable and negative keywords