Account stats before outsourcing to eStore Factory:
- Total Sales: $53,787.78
- Total Ordered Items: 3,732
- PPC Sales: $27,915.27
- PPC ACOS: 28.72%
Account stats after outsourcing to eStore Factory:
- Total Sales: $85,479.94
- Total Ordered Items: 5,532
- PPC Sales: $41,773.68
- PPC ACOS: 26.03%
Here’s everything we did to get the results:
- Changing the SEO content & back-end search terms helped listings to rank organically top of the page day by day
- We had implemented aggressive PPC to achieve the given target by using different strategies
- Added profitable KWs from search term reports to the existing campaigns
- Focused more on low-selling items and created separate PPC campaigns for them as well
- Boosted sales rank and total sales for the excess inventory listings by creating campaigns
- Created coupons and activated sale price for low selling and excess inventory listings