Account stats before outsourcing to eStore Factory:
- Total Sales: $24,247
- Total Ordered Items: 815
- PPC Sales: $9,948
Account stats after outsourcing to eStore Factory:
- Total Sales: $74,859
- Total Ordered Items: 3611
- PPC Sales: $20,750
Here’s everything we did to get the results:
- Started PPC for all products & for each product & created individual campaigns
- Created Both Automatic and Manual Campaigns with different targeting strategies
- We created different campaigns such as Sponsored Brand campaign, Sponsored Brand campaign and Sponsored Product campaign
- Continuous analysis of search term report and negative keyword harvesting to reduce ad spend
- Day to day bid adjustment and replenishing campaigns with new keywords