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Amazon Advertising


Amazon A+ content is a premium content feature that allows brands to enhance their product listings with additional text, high-quality images, comparison charts, and other multimedia content. The aesthetically presented content provides an informative and engaging shopping experience for customers.
Amazon A+ content is available to brands and sellers that are enrolled in the Amazon Brand Registry program.
You need to be a brand registered with Amazon Brand Registry to create Amazon A+ content. If you’re not, our Amazon consulting agency will help you with the brand registry and create A+ Content for you.
Amazon A+ Content is the modified form of Enhanced Brand Content. Previously, EBC was meant only for sellers & A+ Content was for vendors. But eventually the line between Seller and Vendor central blurred, and now A+ Content is available on both platforms with the same name. Today EBC and A+ Content essentially mean the same thing.
Yes, you can use your images in Amazon A+ Content, as long as they comply with Amazon’s image guidelines.
No, you cannot use HTML or CSS in your Amazon A+ Content. You must use the A+ Content Manager to create and edit your content.
No, customer reviews cannot be added to Amazon A+ Content.
Yes, you can use Amazon A+ Content for products in multiple languages by creating separate A+ content for each language.
You can select a maximum of seven modules out of 17 basic module types available in Amazon A+ Content.
In the ‘Create your content’ section, you can click ‘Add module’ to select a module. Once it is added to the content layout, you can similarly add other modules.
You can add the following modules:
  • Logo
  • Amazon image text modules
  • Comparison chart modules
  • Banner modules
  • Product specification modules
  • Carousel module
  • Modules with bulleted feature lists
  • Standard text-only modules
There’s a maximum size limit for images listed next to each template box. Large images are resized to fit the template box. But the images smaller than the template limits can’t resize and thus look blurry. It is advisable to check the correct image sizes for each module template.
A+ Content enables you to present the product features and benefits more effectively. Including enhanced images, better text placements and a unique brand story lead to improved search engine rankings and higher conversions. A+ Content not only helps your customers get detailed information about your products and brand but also bolsters your SEO strategy.
A few of the guidelines are:
  • Ensure your images are not low-quality or hazy.
  • Strictly avoid using links that direct shoppers out of the Amazon marketplace.
  • Promoting your products with words like ‘cheap’ or ‘free’ must be avoided.
  • Thoroughly check your content for spelling and grammar
Good A+ Content complies with Amazon’s guidelines and the overall content is relevant, accurate, and engaging for customers. Being able to communicate the true essence of your products and providing vital details that customers need, is one of the key aspects of good A+ Content. A proper understanding of your products and brand establishes trust & builds long-term customer loyalty.
Some important tips to optimize your A+ Content are:
  • Create concise & engaging content
  • Utilize high-performing keywords
  • Add high-quality images
  • Make refinements based on your product reviews
  • Convey the true identity of your brand
A+ Content shows up on the product listing page under the product description section. Amazon A+ Content provides the freedom to completely customize your product descriptions and capture the attention of your customers.
Yes, it replaces your conventional textual product description. But you can still access product descriptions in Seller Central and incorporate relevant keywords in it.
The usual Amazon product descriptions feature long plain text which may not ignite a shopper’s interest. Amazon A+ Content is an incredible platform for sellers to present their products appealingly by using various creative elements.
Eye-catching product listings created using A+ Content grab the attention of shoppers and inspire them to make purchases. Detailed descriptions, stunning product images, multimedia content, charts, etc., can help showcase key features and benefits of your products more effectively.
Amazon A+ Content Manager is a powerful tool that enables brands to add detailed descriptions, charts, high-quality images, etc., and draw qualified traffic, increase conversions & drive more sales for their business.
Amazon performs both automated and manual reviews of all text and images within your Amazon A+ Content. It includes text boxes, images, keywords, text embedded in images, etc.
The way usual product descriptions get indexed on Amazon, A+ Content doesn’t. So it becomes all the more important to add keywords in other parts of your product listing. However, it must be noted that images and information in your A+ Content are indexed by Google.
You need to check the content status in A+ Content Manager. If it shows ‘approved’ it means your content is live. The content that doesn’t abide by Amazon’s best practices will show a ‘rejected’ content status.
Once your A+ Content is created, you can save it as a draft. On the top of your saved content, there’s an option to see a preview of A+ Content for both desktop and mobile versions.
Yes! A multi-brand business can see all brands listed with Amazon Brand Registry in A+ Content Manager. By making sure that your seller central account and brand registry account are connected, you can have the entire list of your brands within A+ Content Manager.
One of the major reasons could be not following Amazon’s stipulated guidelines or using prohibited content. If you do not abide by Amazon’s approval system, it leads to the rejection of your A+ Content.
You can add comparison charts in Amazon A+ Content by creating a new section in the A+ Content Manager and selecting the “Comparison Chart” template.
Products with A+ Content will have a ‘More Product Information’ link on the product detail page.
No, A+ Content does not affect the price of a product.
No, A+ Content is only available for products that are part of the brand’s registered portfolio.
It depends on your product and market, but it’s a good idea to update your A+ content regularly to keep it fresh and relevant.
No, there is no fee to use the A+ Content Manager.
A+ Content is currently available for a wide range of products, including household items, beauty products, electronics, and more.
You can hire a service by searching for companies that specialize in creating A+ content and submitting proposals for your products.
The cost of hiring a service for A+ Content will primarily depend on the types of products you sell and the total number of A+ product listings you want to create. So it can vary depending on the service you choose.
Look for a company with experience and expertise in creating A+ Content, as well as a good track record of delivering high-quality content.
The creation of the visuals and copy is a time-intensive job. But the time taken to complete an A+ Content project also depends on factors like the expertise and headcount of the company you have hired, the volume of work, your product portfolio, and the complexity of the content.
You can review the A+ content based on how it has transformed the existing Amazon product listings and made them more appealing. The potential to boost product visibility, drive higher sales, and provide a formidable edge over your competitors is equally important.
A+ Content captures the attention of potential customers with stunning visuals and product details. The easy-to-skim information brings your products to the limelight and develops confidence & trust. Improved customer engagement, better product visibility, and the ability to differentiate products from competitors are some key benefits of A+ Content. It further translates into higher conversions, better customer reviews, and reduced return rates for your products.
No, A+ Content can only be used to promote products on Amazon.
Yes, you can make changes to your A Plus content once it has been approved by Amazon, but you will have to resubmit it for review.
You can submit your products for review to Amazon to determine if they are eligible for A Plus content.
You can ensure your A Plus content is mobile-friendly by using responsive design and ensuring that content and images are optimized for smaller screens.
Yes, you can create A Plus content for your products in multiple marketplaces if they are eligible.
There is no limit to the amount of A Plus content you can create for your products, but you should ensure that it is relevant and helpful for customers.
In addition to not using some special characters and symbols – the copyright sign, registered trademark, and brand symbols cannot be included in A+ Content. You may add an internal link to an ASIN within a module, but a hyperlink to an external website can’t be used.
The product description remains on the detail page (for vendors). And for sellers, it is usually replaced by A+ Content. Only the older pages created before the merger of EBC and A+ Content may still show the product description. You can access the product description in Seller Central, infuse it with the right keywords and maintain its quality as Amazon may index it for relevant keywords.
You can choose the most engaging A+ Content for your listings by using the ‘Manage your experiments’ feature. It allows you to design a perfect content strategy by providing data and statistics about your sales growth.
Yes, you can use your branding in your Amazon A+ content. You can include your logo, brand colors, and other elements that reflect your brand identity.
The cost of creating Amazon A+ content depends on the level of service you choose. For basic A+ Content (from templates) the price is $99 per product and for additional services such as custom design and development, it is $199 per product.
We usually take 2-4 business days to design and finalize A+ Content for a single product.
We provide A+ Content draft which includes designed images and written content for your product(s). You can thoroughly review it before giving your final approval. Any changes in the design or content are always welcome to help you meet your specific requirements.
A+ Content is one of the most dynamic platforms to boost your sales on Amazon. It helps you showcase your products in the best light, presents their distinctive qualities, and increases your conversion rates. You can certainly expect a better ROI and a substantial surge in your sales by using A+ Content.