Measure brand marketing impact with Amazon Brand Lift – October 26, 2021

Posted by Jimi Patel | October 30, 2021

Amazon Brand Lift helps advertisers identify how their Amazon Ads campaigns are driving marketing objectives such as awareness, purchase intent, and ad recall. It is powered by the Amazon Shopper Panel, an invitation-only, opt-in program where participants can earn monthly rewards by choosing to share receipts from purchases made outside of Amazon.com. Amazon Brand Lift studies are available within the Amazon DSP console via self-service.

Where is the feature available?
North America: United States

Where do I access it?
Amazon DSP
Amazon Ads API

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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