Amazon is bringing back Prime Big Deal Days this October, a key event that offers sellers a major opportunity to boost sales before the holiday rush. While the exact dates are still under wraps, now is the time to start preparing.
Similar to Prime Day, Prime Big Deal Days will last 48 hours and target Prime members with significant discounts across categories. It’s the perfect chance to maximize exposure, increase your sales volume, and clear out inventory ahead of the busiest shopping season.
What should sellers do?
- 1. Optimize listings:Ensure your product pages are retail-ready with top-notch images, accurate descriptions, and competitive pricing.
- 2. Plan discounts strategically: Offer deals on your best-performing products to attract more traffic and conversions.
- 3. Boost ad spend: Leverage Amazon PPC to get your products in front of more potential buyers during this high-traffic event.
Not sure where to start? Reach out to Amazon experts at eStore Factory for guidance on listing optimization, creating high-converting deals, and managing your Prime Big Deal Days strategy for maximum success.