Amazon Introduces Creative Asset Library Within The Advertising Console – July 08, 2021

Posted by Jimi Patel | July 8, 2021

Amazon has introduced a new feature in the advertising console: a ‘Creative Assets’ library. You can use this tool to store, organize, and reuse brand content such as logos and images. According to Amazon, Creative assets will help brands to provide a consistent shopping experience by easily applying brand content across Amazon.

Here are some of the primary uses of Creative Assets:

• Storage & organization: Brands can import assets in bulk from their existing storage system and store them in one place for easy access. The maximum size for each individual file is 10 GB.
• Request moderation: Brands can request moderation for images in the creative assets for use in Stores, Store Spotlight, Sponsored Brands, and Amazon Posts campaigns.
• Easily find your assets: Brands can quickly and easily find what they need by using search, sort and filter by name, tag, products, and other attributes. You can also find assets that were previously used in Sponsored Brands, Sponsored Brands video, and Stores.

At present, you can find only logos and images, but video assets will also be supported in the coming months.