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The Q4 has officially started and Amazon sellers are busier than ever. Amidst the chaos, if you have missed out on a few Amazon updates, read this article to catch up. In the September edition, we’ll go over the most important stories and updates that have been making news on Amazon.

Your product detail page is your virtual store shelf and your listing copy is the salesperson. Every shopper that "steps in" your product detail page should be fed with all the information a salesperson would. Your copy should predict and answer the most common customer questions as well as highlight the USPs of the product.

Amazon recruits more than 100,000 new sellers every year, but many leave within six months or less just because they don't get the results they expected. Costs spiral, sales drop, frustration sets in and the sellers are left with a product no one wants to buy. Most of the time, these situations can be avoided only if you get proper guidance. While we were new to Amazon, we also made mistakes and that's how you learn. But you don't have to learn the hard way.

For the newbies who don’t know, Amazon buy box is the white box right beside the bullet points where your shoppers can click on the “Add to Cart” or “Buy Now” button. Because of the cut-throat competition and Amazon’s customer-first approach, Buy Box belongs to only those sellers who have excellent seller metrics (unless all the sellers have great metrics, then the buy box will rotate, so every seller gets their fair share of sales).

Let me clear one thing first: this isn't a "vs." or a "pros and cons" blog. We are not here to know what's better: Amazon or your own website, because in my opinion, choosing any one of them won't be a wise decision. Sellers often ask, "Should I sell on Amazon or my own site?" My go-to answer is: why not both?

Walmart is closing stores on Thanksgiving, Amazon is continually making tweaks in its advertising formats and for the first time, Prosper Show is happening virtually. Learn about these and a lot more in the August edition of our Amazon seller updates.

It's no secret that Amazon is favoring brands more than ever. 90% of the recent updates rolled out by the e-commerce mogul are for the brand–registered sellers. Establishing a brand shoppers' trust won't just help you get some special treatment from Amazon but also help you get the edge you were looking for. One of the most compelling features to do this is by creating A+ Pages.

Amazon Prime Day and the Q4 shopping season is a big deal for sellers and Amazon alike. Every year the sellers eagerly wait for it. However, 2020 is not a normal year. It's a year full of disruptions, challenges, pivots, scrambles and more challenges. Perhaps there is no brand that is not affected by the pandemic. So how can sellers prepare in this uncertain environment? Is it going to the best or the worst and the most pressing question of all, will Prime Day happen this year, all this and more in this blog post.

As the big-sale days are coming nearer, a lot has been happening on Amazon that you should be aware of. Staying up to date with these policy changes and updates will make your selling journey easier and sometimes risk-free. But amongst the hustle and bustle, it's easy to miss a few of them. Our team at eStore Factory has made a comprehensive list of need-to-know updates going on within Amazon. Read on and stay updated.

Right before Amazon's self-made shopping holiday, Prime Day and the hustle and bustle of Q4, Amazon has dropped some game-changing announcements that compelled the sellers to make shifts in their inventory management strategies. The email sent to the sellers stated that Amazon has been "preparing early to deliver a great holiday season" to its customers and selling partners. The e-commerce mogul is well aware that this isn't going to be a normal Q4.