In today’s eCommerce world where ample of people sell online, Amazon sellers go through various ups and downs to establish their brand, win the trust and loyalty of their customers and get the sales going. And, so every Amazon seller ...
To say that Amazon has “a bit” of counterfeiting problems would be an understatement. Just like every other online website, the world’s largest online retailer has for years struggled with counterfeits and instances have been constantly increasing. The main reason ...
In the digital world, a buyer cannot touch or feel the product so the only way they can know about the performance and quality of the product is through reviews. Even if you have eye-catching imagery and compelling content, the ...
Do you know how many of your shoppers on Amazon actually come back and how many are new? Well, Amazon has announced this new set of metrics which will help sellers know the cost of acquiring new customers so that they ...
Amazon has completely changed the way of shopping and its plunge into digital-advertising has fueled the retail giant’s expansion into the digital marketing world. While Facebook and Google can only infer buying decisions, Amazon has loads of customers who are ...
In the past, Google was the go-to search and buying platform for the shoppers to buy a product. But over the years Amazon has turned out to be an all-in-one retail giant shopper’s look into for virtually purchasing anything. And ...
One area that Amazon sellers are not great at is inventory management. With the fluctuating demands and ever-increasing competition, it becomes challenging to strike the right balance between product demand and supply. Inefficient inventory management can prove to be a ...
Being customer-centric, Amazon has constantly been making efforts to ease the buying process of the customers. In its efforts, the retail giant has realized that in this age of sizzle videos and HD images, engaging content appeals to shoppers more ...
Amazon has quietly set the stage to introduce three new bid optimization and ad placement features. These changes have been implemented in an attempt to optimize the visibility of the products on the advertising platform. The new features will improve ...
Amazon, the world’s largest eRetailer is accounted for nearly 60% of the online sales in the U.S. But selling on Amazon has its own perks and downside. With the vast customer base, there is a cut-throat competition among the sellers ...
Thumbs Up!!! A very good read.