Amazon Brand Story



Amazon Brand Story is an extension of the A+ content that allows sellers to convey the unique attributes of their brand. Persuasive and informative content plays an important role in engaging audiences, building relationships, and creating a loyal customer base for your brand. Amazon brand story offers interesting modules that can be used to make your brand more relatable to forge a strong connection with your audience. Sharing your story lets you reveal the real people behind your brand, your mission, and your values that help in establishing a transparent and authentic bond with your customers. Our experts will assist you in launching your brand story or even enhancing your existing brand story to expand your business outreach and build a thriving presence on Amazon.



Amazon gives you the option to choose between four different module templates to tell your story.

  • Brand carousel background module:
    You need to add a background or hero image, headline text, and body text in this module. It is a perfect place to introduce your brand and share the vision and purpose behind your brand. The module shows the essential details about your company and product portfolio.
  • Brand ASIN & Store Showcase module:
    You can use this module to showcase your top-selling products. Customers are redirected to your product detail pages or Amazon brand store by clicking on this module. This module serves the purpose of cross-selling and can greatly improve your average order per value.
  • Brand Focus Image module:
    In this module, you can add an image that defines your brand. You can add an image of the brand’s creator, an image that showcases your product range, or any image that depicts your brand message effectively.
  • Brand Logo & Description module:
    In addition to adding a brand logo and short description about your brand, it is a great place to share your values, mission, vision, story, or any pertinent information related to your brand.
  • Brand Q&A module:
    You can pick three pre-formulated questions with customizable answers. You can also answer frequently asked questions about your products and brand. It is a great place to address queries that help to combat negative reviews.


To make the best use of the Amazon Brand Story feature, we adopt the following best practices:

  • Pick images that entice your customers and incorporate your logo on the images.
  • Upload images with the best quality and highest possible resolution.
  • Write copies that are authentic, concise, and informative.
  • Choose words that can capture the true essence of your products and brand.
  • Showcase high-selling products on the product page for increased brand exposure.
  • Keep a track of the selling metrics to understand the overall impact of your brand story.



  • We have Amazon-specific designers. Common designers with limited Amazon knowledge are not reliable as Amazon reviews each and everything we upload, and if it is not up to their standards, it gets rejected. If you do not want to get trapped in a cycle of rejections, use Amazon-specific designers.
  • We have 4 years of experience in making A+ Content.
  • We have helped thousands of sellers make A+ Content.
  • We won’t just help make a brand story but will also help upload it and provide support till it is live.
  • We have in-house content writers and designers working exclusively for creative services like A+ Content, Storefront, and Brand Story. This is what we do day in and day out.
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  • Help shoppers forge connections with the brand:
    Amazon brand story is a great medium to share the unique attributes of your brand with your customers. Communicating the evolution of your brand, values, mission, and ethics will help in building connections with your target audience. Feeling connected with the brand positively impacts the shopping behavior of your customers, leading to more purchases and better sales. Brands that are relatively new in the marketplace can create a strong impression of their brand by sharing their stories. It is a proven fact that impactful brand stories and narrations capture human attention and help in building a long-lasting association with the brand.
  • Allow brands to distinguish their products:
    Building a distinction for your products after cutting through all the competition on Amazon is not easy. Amazon brand story is a great feature that can be incorporated into your product listings to stand out in the overcrowded and highly competitive Amazon marketplace. You can highlight the key attributes and the benefits of your products through your brand story and optimize your product listings to draw more customer attention. A rich blend of infographics and multimedia can be used to showcase the finer details of your products. You can use the feature for emphasizing the unique characteristics of your brand and the factors that set you apart from your competitors. This will immensely help in increasing customer engagement and creating an exhilarating shopping experience.
  • Improve brand awareness:
    Amazon brand story allows brands to feature their logos across the product detail page in a non-invasive way. It is immensely helpful in generating long-term brand recognition and expanding your loyal customer base. Shoppers remembering your brand and feeling a connection with it increases the likelihood of them purchasing your products. Brand stories also serve as a medium to introduce shoppers to your product portfolio and encourage them to browse through your detail pages and discover products that they may not have found otherwise.
  • Reduce product returns and prevent negative reviews:
    Building a strong brand presence, developing connections with customers, and creating a distinction for your products by using Amazon’s Brand Story feature helps in reducing return rates and preventing negative customer reviews. Positive reviews influence customers’ buying decisions and also benefit the sellers with a better brand reputation. It further translates into increased conversion rates, better sales, and sustainable growth for your Amazon business.



The Amazon Brand Story is a customizable page that allows sellers to create a branded content experience for their customers. With its customizable ‘brand card’ modules, the brands can arrange them in a personalized manner and showcase what their brand is, what they stand for, and what they have to offer. It is located on the product detail page below the main product information and just above the A+ Content as a scrollable carousel.
To create an Amazon Brand Story, you must be a registered brand owner in the Amazon Brand Registry program. Once you are registered, you can access the Brand Story Builder tool and create your story using images, text, and other media.
The key elements of a Brand Story include the brand’s history, mission, values, unique selling proposition, and any notable achievements or milestones. It should also provide insight into the people behind the brand, such as the founders or employees, and what motivates them. Additionally, a brand story can include information about the brand’s commitment to social responsibility, sustainability, or other important issues. A strong brand story should be engaging, memorable, and authentic, and should communicate the brand’s message in a way that resonates with its target audience.
A+ Content refers to additional images and product descriptions that can be added to an Amazon listing to provide more information and detail about the product. Brand Story, on the other hand, is a customizable section that allows the brand to tell their story, showcase their values and mission, and build a connection with customers.
The Amazon Brand Story feature can help sellers differentiate their products from competitors, showcase their brand’s unique value proposition, and create a more engaging and memorable shopping experience for customers. It can also help increase customer loyalty and trust in the brand.
To optimize your Amazon Brand Story, it’s important to keep it visually appealing, concise, and consistent with your brand messaging. Use high-quality images and engaging multimedia to capture customers’ attention, and focus on highlighting the key features and benefits of your product. Make sure the story is easy to navigate and mobile-friendly, as many customers will access it on their mobile devices.
Yes, you can update your Amazon Brand Story at any time to reflect changes in your brand or product offering. It’s important to regularly review and update your story to keep it fresh and relevant to customers.
The Amazon Brand Story feature is available to all registered brand owners, regardless of the type of product they sell. However, it may be more effective for products that have a strong visual element or a compelling story to tell, such as fashion or lifestyle products.
Yes, Amazon has guidelines on what types of content can be included in a Brand Story. The content must be family-friendly, non-offensive, and comply with Amazon’s rules and regulations. It must also be original and not infringe on any third-party intellectual property rights.
Yes, Amazon supports translations for Brand Story content. You can create versions of your story in multiple languages to reach a wider audience and improve the customer experience for international shoppers.
No, there is no additional cost to use the Amazon Brand Story feature
Yes, the Amazon Brand Story feature can be used for products sold in all Amazon marketplaces where the brand is registered. However, you must create a separate Brand Story for each marketplace and ensure the content is localized and relevant to the local audience.
No, Amazon does not allow external links in Brand Stories. However, you can include links to other products within your own catalog to help customers discover related items.
The Amazon Brand Story can be up to 1,000 characters long, but it’s recommended to keep it concise and focused on the most important information. The story should be easy to read and visually engaging, with a clear call to action that encourages customers to learn more about your brand.
Yes, you can make changes to your Amazon Brand Story at any time through the Brand Dashboard. This can be useful if you want to update the content to reflect changes in your brand or product offerings, or if you want to test different versions of the story to optimize its effectiveness.
Yes, Amazon Brand Story can be used to highlight the unique features or benefits of your products. It is important to strike a balance between promoting your products and telling the story of your brand. Your Brand Story should be focused on building a connection with customers, rather than just making a sales pitch.
You should focus on creating a unique and engaging story that reflects the values and personality of your brand. This could include using images or videos, sharing customer testimonials or user-generated content, or highlighting the sustainability of your brand.
Yes, Amazon Brand Story can be used to target specific customer segments by tailoring the content to their interests and needs. For instance, you could create different versions of your Brand Story for different product categories, or highlight specific benefits or features that are most relevant to different customer segments.
You may not need a professional designer to create an Amazon Brand Story. Amazon provides a Brand Story builder tool that includes templates to help you create a story. But, if you have the resources, hiring a professional designer or copywriter can certainly help you create a Brand Story that is more polished and effective.
Amazon provides a range of data and analytics tools to help you measure the effectiveness of your Brand Story, such as the number of clicks, views, and engagement metrics. You can use this data to test different versions of your story, optimize its effectiveness, and identify areas for improvement.
No, Amazon Brand Story is currently only available to sellers who are enrolled in Amazon’s Brand Registry program. This program requires that you have a registered trademark for your brand and meet other eligibility requirements. Once you’re enrolled, you can use the Brand Story feature for all of your products that are listed under your brand.
While Amazon Brand Story is not a direct factor in Amazon’s search algorithm, it can indirectly improve your search rankings by increasing engagement with your brand and products. The more customers engage with your Brand Story, the more likely they are to make a purchase, leave a review, or recommend your products to others, all of which can improve your search rankings.
Yes, Amazon Brand Story can be used to cross-promote your products by highlighting the benefits and features of other products in your brand’s lineup. This can be a useful tool for increasing customer loyalty and encouraging repeat purchases.
Yes, Amazon Brand Story can be used to build a brand persona by using a consistent tone of voice, language, and imagery that reflects your brand’s personality and values. By creating a persona, you can make your brand more relatable and engaging to customers.
Yes, Amazon Brand Story can be used to tell customer success stories by featuring customer testimonials and case studies that demonstrate how your products have helped solve real-world problems. This can be a powerful way to build credibility and trust with potential customers.
A: Yes, Amazon Brand Story can be used to educate customers about your brand or products by providing useful and informative content that explains how your products work, their benefits, and how they fit into the customer’s life. By providing education, you can build trust and credibility with customers and encourage them to make a purchase.
You can build emotional connections with customers by highlighting the human side of your brand and products. By telling stories, using relatable language, and creating a visual narrative that engages customers, you can create an emotional connection with your audiences.
Yes, Amazon Brand Story can be used to build brand consistency across different channels by using consistent messaging, imagery, and tone of voice across all brand touchpoints, including social media, email marketing, and other marketing channels. This can help customers recognize and remember your brand and create a more cohesive and memorable customer experience.
Yes, Amazon Brand Story can be used to improve your brand’s reputation by highlighting your brand’s values, expertise, and social proof. By creating a more authentic and transparent brand experience, you can build trust and credibility with customers and improve your brand’s reputation.
Yes, Amazon Brand Story can be used to showcase your brand’s innovation by highlighting the unique features and benefits of your products and the ways in which they are different and better than competitors. By emphasizing your brand’s innovation, you can create a more compelling and memorable Brand Story that encourages customers to choose your brand over competitors.
Yes, Amazon Brand Story can be used to create a more effective product launch by using a visual narrative, language, and other creative elements to highlight the unique features and benefits of your new product. By creating an engaging Brand Story, you can increase the effectiveness of your product launch and encourage customers to purchase your product.
To develop a strong brand story, it’s important to be authentic, engaging, and memorable. Consider the core values and mission of your brand, and use storytelling techniques to communicate these elements in a way that resonates with your target audience. It’s also important to keep your brand story concise and easy to read, while still providing enough detail to give readers a clear picture of your brand.
A well-crafted Amazon brand story can help drive sales by creating a connection with customers, building brand awareness, and differentiating your brand from competitors. It can also build trust and credibility, provide a personal connection, and demonstrate a commitment to social responsibility, all of which can lead to increased sales and customer loyalty.
One of the biggest challenges is defining the brand story itself. This requires understanding the brand’s unique selling proposition, values, and mission, and communicating this in a way that resonates with the target audience. Another challenge is differentiating the brand from competitors. With so many products and brands available on Amazon, it can be difficult to create a brand story that stands out and captures the attention of potential customers. In an effort to stand out, some sellers may exaggerate or overstate aspects of their brand story, which can undermine the authenticity of the story. Maintaining authenticity is crucial to building trust and credibility with customers.
Yes, a brand story can be a powerful tool for building brand awareness, establishing a connection with customers, and differentiating your brand from competitors. By communicating your brand’s values, mission, and unique selling proposition in an engaging manner, you can build a sense of brand loyalty among customers and drive sales.


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