Most of the purchase on Amazon begin on the search bar. Understanding what phrase potential customer is searching for and targeting the most relevant keywords in your content is the best way to make your product reach a broad spectrum of customer base. Amazon’s A9 algorithm indexes the keywords used in title, bullet point and description faster than even the search terms added in the backend. Failing to include even one keyword means you are stopping thousands of potential buyers from reaching your product page. A thorough keyword research file works as a catalyst for increasing valuable traffic to your detail page and improve ranking.
At eStore Factory, we manually collect all the relevant product-related phrases, search them into various tools, sort the keywords based on volume, convertibility and relevance and then apply a variety of filters to get the final set of keywords. We use the below six tools to deliver a precise list of keywords.