Amazon Attribution is an advertising tool that allows brand-registered sellers to measure important metrics of their off Amazon advertising efforts. It provides detailed analytics and insights about the performance of the traffic brought from outside of Amazon. Advertisers can gauge the impact of search, display, video and email, and social media marketing. By analyzing the data and findings, they get valuable insights into customers’ search and purchase behavior that helps to maximize your return on investments and sales effectively. Our experts will assist you with the efficient use of Amazon Attribution console to measure, optimize, and plan your strategies to increase conversions & strengthen your revenue streams.
Optimize channel impact- Draw valuable insights about the marketing channels that are most effective and bring sufficient value to your Amazon business. Reap the benefits of high-performing marketing channels but at the same time work on improving the performance of the ones that need more push.
Target the right audiences- Get detailed information about the potential customers from non-Amazon platforms and apply various engagement strategies to grab their attention. Try out ways to encourage them to build a long-term association with your products and brand.
Produce impactful creatives- Understand what messaging or creatives attract maximum attention on Amazon. Create tailor-made creatives that match the sensibilities of your target audience and resonate with them.
Create an engaging experience for shoppers- Keep a tab on shopping activity and its impact based on where your customers land – a brand store or the product detail pages. Try out various landing page strategies and check how your customers respond at different stages of their shopping journeys.