Standards for Brands Selling in the Amazon Store
Amazon obsesses over providing our customers with the best possible shopping experience. Since the inception of our store, one way we have ensured a great customer experience is by sourcing products directly from Brands and selling them to customers in our store ourselves. In order to preserve that customer experience, we may choose to source products from some Brands for sale by Amazon only. Other Brands can operate as sellers in the Amazon store if they can consistently maintain our standards for customer experience. However, to prevent customer confusion, if any of the Brand’s products are sold by Amazon, the Brand may not also sell those products as a seller in the Amazon store.
Amazon measures customer experience in a number of ways, including high in-stock rates, delivery experience, price competitiveness, and selection coverage. Amazon offers several tools and services to help you meet our standards and sell successfully in the Amazon store, including tools for inventory management and automated pricing, fulfillment services like Fulfillment by Amazon (FBA), and services to grow and protect your Brand like Brand Registry.
If sellers cannot maintain our standards for customer experience, they might lose certain privileges associated with operating as a seller in the Amazon store (including having their offers featured on product detail pages), or the seller might lose the opportunity to operate as a seller in the Amazon store altogether. In that case, sellers can still offer to sell their products to Amazon so that we can sell them to the customers.