Control Your Brand Presence Off Amazon with Sponsored Display Ads Deny List – June 15, 2022

Posted by Jimi Patel | June 15, 2022

Sponsored Display Ads are the only pay-per-click ads on Amazon that lets brands advertise their products off Amazon on third-party properties, such as websites and mobile apps.

Amazon recently launched deny list that provides advertisers manage where their ads appear off Amazon. They can upload a deny list to prevent their ads from appearing on third-party properties that don’t align with your brand. For example, a brand selling menopause supplements might not want to advertise its products on men-centric websites.

Where is the feature available?
North America: United States, Canada, Mexico
South America: Brazil
Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
Middle East: United Arab Emirates

Are you using Sponsored Display ads to advertise your products outside of Amazon? Schedule a meeting with your Amazon ads specialist to optimize the performance and reach of your campaigns.